How Blockbuster Can Save Your Business From COVID-19
Blockbuster was king…
Then Netflix came along.
And all Blockbuster did was stand watching as the world changed around it.
COVID-19 is the Netflix that has changed the world for your business.
Unless you want to end up like Blockbuster, you’d be wise to start incorporating video into your business sooner rather than later.
Learn from history, or be doomed to repeat it
Don't treat this as an academic discussion.
This is as real as it gets.
This virus is going to put a lot of people out of business.
If you don't take this seriously and immediately start taking the appropriate actions to adapt your business to a new way of doing things, you may very well end up being one of those people who goes out of business.
Incorporating video into your process of doing business is no longer an option.
And trying to figure out video all on your own is not a strategy for success.
Find a video professional now and talk to them to find out what it's going to take for you to incorporate video into your business operations.
Are you already behind the curve?
Video was 80% of internet traffic before COVID-19.
Was your business generating any of that video content?
What chance do you think your business has to succeed without a video strategy in a post-coronavirus world?
Do you want to be Netflix, or do you want to be Blockbuster?
To have no video strategy for marketing or sales presentations or even the actual delivery of your service is a Blockbuster move.
It’s your actions that will determine the fate of your business.
And you have a limited window to start taking action before things get to a point of no return because this virus isn’t going anywhere anytime soon.