How To Build A Million-Dollar Catering Business: A Content Marketing Strategy Case Study On A Cannabis Chef - Part 2
If you’re just joining the case study, you can check out the first article here:
Part 1: Who Is Chef Jazz?
The Movie Star Effect
Internet video now provides a stage that was once reserved only for TV and movie stars.
When people watch enough of your videos, if they see you in person, they react much like Hollywood fans. They can’t believe they’re seeing you in person.
Video elevates your standing in the minds of people who watch your videos.
It’s unnerving at first when strangers approach you as if they know you—and they already do—in their minds.
But as a business owner, you quickly learn to embrace the warm introduction that your videos create for you with people you’ve never met.
Chef Jazz is doing that with her cooking show.
Obviously, we all can’t host our own cooking show.
But we can show up consistently for our ideal client with an ongoing video series that showcase our expertise, like the ones below.
Coming Up In Part 3: Luxury Language and 3-Tier Pricing
How you speak about your business will determine what kind of clients you attract.
Words matter.
Cheap words attract cheap people and premium language attracts premium clients.
How you present your service offerings matters, too.
Confused minds don’t buy and offering too many choices confuses people.
In Part 3, see how Chef Jazz implements luxury language within the 3-tier pricing framework (small, medium, large) that we see everywhere because it works.
