She Quit Her Job Thanks to YouTube
This interview clip from a Bloomberg event on the future of media is going to show you what's possible for a chef with a YouTube channel.
Who Is Kinigra Deon?
She used to be a scientist and now she's a YouTuber.
Her YouTube channel has over 5 million subscribers and she just got started in 2018.
That's not a very long time for someone to be able to change their life completely and build a business that not only takes care of them, but allows a bunch of other people to earn a living.
You Can Do This WAY Easier Than Kinigra, Chef
If you look at Kinigra's YouTube channel, you'll see that she's creating scripted ensemble videos, like the sitcoms or dramas that you see on traditional TV.
That kind of production is very expensive. It requires lots of actors and lots of production staff, lots of equipment and on and on. It's just very expensive to produce that kind of TV show.
Now compare that to a cooking show.
All you need to start your cooking show is the kitchen you already have and your smartphone.
This is what I mean when I say chefs have superpowers when it comes to YouTube.
Chefs do not need a grand production in order to create a TV show that people will watch every week.
You DO need a team if you want to build a cooking show into a business, but you do not need dozens of people and dedicated production facilities like what Kinigra needs for the kind of shows she produces.
With just your smartphone and your home kitchen, you can publish a weekly cooking show on YouTube, which means you have a weekly cooking show on TV.
The reason that Bloomberg is interviewing Kinigra is because more and more news outlets are covering the fact that YouTube is taking over traditional TV.
In the U.S., more people are watching YouTube on their big screen TV than they are watching Netflix or any other streaming platform.
With a successful YouTube cooking channel, more people will watch you cook than if you were on the Food Network.
And all you need to do this is your smartphone.
Let that sink in.
If you had a show on the Food Network, fewer people would see you than if you created your cooking show on YouTube, where you would own the show and make all the money.
You Have a Captive Audience Right Now
One of the keys to Kinigra's success, First name / chef, was the captive audience that she had during the pandemic.
That's the same key to success that many other chefs used to catapult themselves to the top of the food industry.
Take a look at what Chef Eric Adjepong was able to accomplish simply by starting with his smartphone.
Because of the government shutdown, right now, you have access to a captive audience, just like the one that existed during the pandemic.
Hundreds of thousands of federal government employees were put out of work in 2025 before the shutdown even happened.
Now, there are hundreds of thousands more who are not working because of the shutdown.
Just like during the pandemic, these households are facing the daily challenge of figuring out what to eat.
These folks are not out and about spending money, they are stuck in the house in cash conservation mode, trying to figure out how to make their dollars stretch.
This provides a huge opportunity for you to grow your YouTube channel quickly and make a lot of money…just like Kinigra did.
Here's How You Can Get Started
The pandemic was the best opportunity you were ever going to have to start your cooking show.
This government shutdown is the second best opportunity you will ever have because it gives you a captive audience the way the pandemic did AND it's happening in the fall / winter season, which is the easiest time to succeed with a cooking show because everybody is thinking about food and fellowship.
Kinigra Deon, Chef Eric Adjepong, and so many others are showing you what you can do for yourself and for your family by starting a YouTube channel and publishing consistently.
Those months where Kinigra generated $20,000 and $50,000 in ad revenue are examples of the $100 BILLION dollars that YouTube has paid to creators over just the last four years.
You can get a piece of that pie simply by standing in your kitchen and cooking.
That only leaves two questions:
What kind of life do you want for yourself?
How soon do you want it?