Park Road Studios

Video Marketing

How To Market Your Business With Video

You Need More Clients For Your Business, Right?

Video marketing WILL bring you clients, if you do it right.

I can help you develop a video marketing campaign that will help you bring in more clients.

You Can Make Videos Like This For Your Business

As a small business owner myself, I know you don’t have a lot of time or a lot of money and you’re not looking to waste either on marketing activities that don’t produce results.

Video marketing is the solution you’re looking for to consistently generate new business.

You can click here to see more examples of my work. None of the people you see had any previous video experience. I coach the people I work with so that they all look great on camera.

There's no tricks and no gimmicks, just you learning how to speak about your business on-camera in a clear and professional manner.

Nobody can tell your story like you can, and video marketing is the best way to get your message in front of the most people.

93% of businesses say they’ve gotten a new customer thanks to a video on social media.
— Animoto

Session Options

All sessions come with the following:

Pre-session coaching

  • In preparation for your session, I’ll help you develop your video marketing strategy and help you figure out what videos you should make to bring in new clients.

  • Guidance on what to wear and what not to wear.

Presentation and delivery coaching

I’m going to make sure you look great on camera.

I don’t just point a camera at you and press record. I coach you throughout the day so that you consistently deliver your message confidently, professionally, and succinctly.

Here’s an example of what that looks like:

You can click here to see more examples of my work. None of the people you see had any previous video experience. I coach the people I work with so that they all look great on camera.

Publishing coaching

I help you determine where to publish your videos and explain how to do it.

There’s a lot more to publishing a video effectively than uploading to YouTube and sending out a link. You may not even want to create a YouTube account because that’s not the best option for everyone.

I’ll help you figure out what publishing options are going to work best for your business.

Videography coaching

You’ll also learn the specific videography knowledge you need as a busy businessowner who just wants to make some videos that will bring in clients.

You’ll learn camera positioning, lighting, audio and other fundamentals that go into producing professional quality video content. This is knowledge you can apply to recording your own videos using your smartphone, if that’s something you want to do in the future.

Delivery of the unedited “good take” from each video.

For each video, there might be ten bad takes before we get the good take that you will use. I deliver only the good takes that you can then edit yourself or outsource to a video editor.

If you need to outsource your editing, I can recommend video editors that do great work.

Pricing

When looking at your costs, it’s important to remember that this is a marketing activity designed to generate revenue.

If you need to bring in more clients, you’re going to have spend money on advertising. You may choose to not invest in video marketing, but you’re going to have to spend money somewhere to help you get your message out.

Here are two things that you should incorporate into your value analysis:

  1. You’re making videos in order to bring in clients. How many clients does your video campaign have to bring you in order to pay for itself?

  2. Any video campaign that succeeds in bringing you a client is likely to bring you more than one client, but you only pay once and you keep using your videos forever. How much ongoing revenue can your video campaign generate for your business over time?

93% of businesses say they’ve gotten a new customer thanks to a video on social media.
— Animoto

Full Day Session - $3000

This is a session where I bring my equipment and do the recording.

I’ll be coaching you on how to present your content, but I’ll be handling the recording tasks. Your job is to deliver your content and my job is to coach and record you.

Up to 8 hours of recording time where we’ll record as many videos as we can.

  • We will have planned out your videos during your pre-session consultation, so we’ll pretty much know what we’re going to record during your session.

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Half Day Session - $2000

This is a session where I bring my equipment and do the recording.

I’ll be coaching you on how to present your content, but I’ll be handling the recording tasks. Your job is to deliver your content and my job is to coach and record you.

Up to 4 hours of recording time where we’ll record as many videos as we can.

  • We will have planned out your videos during your pre-session consultation, so we’ll pretty much know what we’re going to record during your session.

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Smartphone Training Session - $1500

This is a session where we will be using your smartphone or whatever video camera you have.

I’ll be coaching you on how to present your content, but YOU will be handling the recording tasks.

Your job is to deliver your content, as well as record yourself. My job is to coach you on how to perform those tasks, but I’ll be hands-off when it comes to handling the equipment because our goal here is for you to learn how to record yourself using your equipment.

Up to 8 hours of recording time where we’ll record as many videos as we can.

  • We will have planned out your videos during your pre-session consultation, so we’ll pretty much know what we’re going to record during your session.

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