There are tens of millions of people in this situation.
You can build quite a business for yourself by serving this audience, like Chef Moe is doing.
Chef Winston Williams is one of my clients and what he’s doing here is an outstanding example of what I'm talking about.
It doesn't take much more effort to incorporate a budget element into your cooking videos. It's not like food doesn't cost money.
And incorporating the budget element doesn't take anything away from your style.
It can also be a fun, creative challenge to see just how much you can do with $20 or $50.
If you take a long term approach to it and teach people how to build a pantry, over time, it will become easier and easier to create more meals with less money because for your budget meal series, you'll be doing most of the shopping from your pantry.
Every video doesn't need to be a budget meal, but I do encourage you to consider incorporating a budget series into your cooking channel as a long-term series. Maybe one $20 or $10 challenge per month, for example.
I encourage you to put some serious thought into what you really want to accomplish with your YouTube channel.
What's your bigger picture?
YouTube is one helluva journal that documents what's important to you in this stage of your life.
What do you want your journal to reflect?
What legacy do you want to want to leave in the form of your catalog of videos?
Is there anything more you want to accomplish besides putting a pretty plate of food on the table?
Make sure you're making videos that reflect what's important to you.
I started a second YouTube channel in order for me to do exactly that. Here's my latest video in an ongoing series I'm doing to help us all build a better food system:
You can make a difference with your YouTube channel.
I'm encouraging you to think about what difference you want to make in the world and incorporate that into the videos you make.